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Mother's Day media bulletin

With Mother's Day quickly approaching, University of Southern Queensland experts are on hand to comment on the topics below:

CELEBRATING MUM

Come May 9, many mums across the country will be waking to flowers, chocolates and the potential of breakfast in bed. However, in other corners of the globe, the celebrations are grounded in longstanding traditions. In Ethiopia, mothers are celebrated during a three-day festival, while in Serbia, they are tied up until they provide small gifts to their children.

  • University of Southern Queensland Associate Professor Marcus Harmes takes us on a journey across the globe, touching on the new traditions and old customs associated with Mother’s Day. Media contact: Alexia Austin 0491 022 303 and Sarah Green 0417 799 331

HOW SHOPPERS SAY “I LOVE YOU, MUM”

Retailers have long capitalised on Mother’s Day, with chocolates, flowers and jewellery still among the most common gifts. But are shoppers also looking for creative ways to express their love and appreciation to their mums?

  • University of Southern Queensland Marketing expert Professor Jane Summers says Mother’s Day remains one of the top holiday periods for retailers with Australian consumers usually spending about $1 billion spoiling their mums on the special day. However, Professor Summers says in recent years consumers have shifted away from traditional items and more towards experience gifts such as spa packages, cooking classes and helicopter flights. Media contact: Griffith Thomas 0423 234 822 and Sarah Green 0417 799 331

HOW MUM AFFECTS YOUR FUTURE LOVE LIFE

Have you ever wished your mum would stay out of your love life? It might be worth going easy on her. After all, the quality of your relationship with your mother can have a powerful impact on your romantic relationship.

  • University of Southern Queensland Relationships expert Dr Raquel Peel says a healthy mother-child relationship is built on love, and the early years of experiencing this emotion sets the scene for how we give and receive love, and what we want out of our relationships later in our lives. Media contact: Griffith Thomas 0423 234 822 and Sarah Green 0417 799 331

MAMMA MIA! MOVIES TO WATCH WITH MUM

Whether you’re in search of a laugh or craving a good cry, celebrate Mother’s Day by spending the afternoon curling up on the couch with a movie.

  • University of Southern Queensland Film expert Dr Daryl Sparkes has listed his Top 7 movies to watch with mum. He can also comment on the way mothers are portrayed on screen. Media contact: Griffith Thomas 0423 234 822 and Sarah Green 0417 799 331
A mother cuddles her son at the beach.