The Impact of Message Framing on Consumer Recycling Behaviour
| Date: |
30 October 2019 |
| Time: |
2:00 PM - 4:00 PM |
| Venue: |
Toowoomba -Q303, Springfield - B154, or via Zoom |
| Contact: |
For more information, please contact the Graduate Research School. |
| Save to calendar: |
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Message framing has been widely used in marketing communication to influence consumer behaviour. This project will investigate the interactive effects of three specific types of message framing (i.e. gain-loss framing, construal framing, and temporal framing) on consumer recycling behaviour, which has never been done in the existing literature. Recruiting 600 social media users through convenience sampling, the data-collection process consists of three online experiments and a follow-up survey. One-way and N-way ANOVAs will be performed in SPSS to examine the causal effects.