The Impact of Message Framing on Consumer Recycling Behaviour
||30 October 2019
||2:00 PM - 4:00 PM
||Toowoomba -Q303, Springfield - B154, or via Zoom
||For more information, please contact the Graduate Research School.
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Message framing has been widely used in marketing communication to influence consumer behaviour. This project will investigate the interactive effects of three specific types of message framing (i.e. gain-loss framing, construal framing, and temporal framing) on consumer recycling behaviour, which has never been done in the existing literature. Recruiting 600 social media users through convenience sampling, the data-collection process consists of three online experiments and a follow-up survey. One-way and N-way ANOVAs will be performed in SPSS to examine the causal effects.