An investigation into Australian Vegetable Value chain: Enhancing Adoption of Innovative Practices
||24 April 2019
||11:30 AM - 1:00 PM
||Toowoomba - Q303, or via Zoom
||For more information, please contact the Graduate Research School.
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The vegetable sector in Australia is evolving and currently, it is the fourth highest value agricultural industry. To meet the growing demands and changing consumer preferences, vegetable producers, processors and marketers have to be innovative and implement new ways of production, processing and overall chain management to maximise the quality and value of vegetable products in the market. However, the adoption of new innovative practices are relatively low and very limited research has been carried out to understand the behavioral, social and psychological context of the adopters. The main aim of this study is to understand the current preferences, identify behavioural factors regarding less adoption of innovative practices and ascertain ways to improve the uptake of selected innovative practices along the chain.