Mobile Banking and the Success of bKash: A Comparative Study on the Factors Influencing Consumer Choices and Adoption in the Context of Mobile Financial Services in Bangladesh
||01 August 2019
||11:00 AM - 12:30 PM
||Toowoomba - Q303, or via Zoom
||For more information, please contact the Graduate Research School.
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The research aims to explore bKash's growth in the competitive Bangladeshi Mobile Financial Services market, by understanding the behavioural and contextual issues at play in the population. Literature review highlights trust as a particularly important construct in understanding the behaviour of consumers when it comes to banking services. In spite of this, there is a gap in the known literature about how trust performs, how it is defined and how it impacts other known constructs in the adoption of mobile banking services or MFS, particularly in the context of developing cultures with a large proportion of un-banked population. Hence this research aims to un-earth that in light of the Theory of Planned Behaviour in modified form.