Braving the Wilds: Literary Events as Marketing Strategies for Independently and Self-Published Young Adult Books
Marketing strategies for independent (or self-published) authors have not been widely studied in the academic field to date, and thus there is a need to explore this further. 'Braving the Wilds' will comprise two components – practice component exegesis. The practice component is the design, implementation and evaluation of a book marketing strategy tailored for independent authors that targets brick and mortar stores and physical distribution channels, including but not limited to talks/workshops, signings, conferences, and expos. The exegesis will provide context for the practice component, explore research already done on the topic and report findings. The purpose of this practice-led project is to determine the impact, success and potential issues surrounding direct marketing of Young Adult titles by independent authors.