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  • Confirmation of Candidature - Candidate : Hisham Bakr

Confirmation of Candidature - Candidate : Hisham Bakr

Alliances Between Travel Multinational Corporations (MNCs) and Outsourcing Corporations: Supporting Communities and Maximizing Innovation, Sustainability and Contributions to Corporate Social Responsibility.

Date: 06 July 2020
Time: 12:00 PM - 1:30 PM
Venue: Online
Contact: For more information, please contact the Graduate Research School.
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Many barriers exist to improving customer relationship management, customer satisfaction and corporate social responsibility in the Australian travel industry. 

Travel MNCs do not have the necessary technology and systems to effectively measure their critical business indicators, while building software and technology infrastructure in-house is costly; by contrast, business process outsourcing (BPO) corporations have both the experience and the technologies and systems to contribute to financial growth in the travel industry by improving these processes. 

The proposed study seeks to contribute new knowledge about these alliances by addressing the following research question: “How can innovation through alliances contribute to sustainability and help to fulfil corporate social responsibility in the Australian travel industry?”