Public Relations degrees

Ever wonder, what are public relations? Public relations is the art of managing communication and relationships between organisations or individuals and the public. It involves shaping public perception, maintaining a positive reputation, and building strong connections with stakeholders. Through strategies like media relations, crisis management, and strategic communication, PR professionals convey information, manage public opinion, and promote understanding. A degree in public relations equips you with the skills to navigate this dynamic field and excel in roles such as media relations, strategic communication, and reputation management.

UniSQ’s Media and Communication courses in Public Relations can provide you with many transferrable skills and attributes that you can apply to many careers in different sectors.

• Communication skills: Public relations professionals need excellent communication skills to convey messages effectively, whether through written materials, public speaking, or interpersonal interactions. Learn how to construct compelling messages tailored to different audiences effectively through various mediums.
• Crisis management: You will learn how to anticipate and respond to crises effectively, including developing crisis communication plans, managing media inquiries, and protecting the reputation of your clients or organisation during challenging times.
• Media relations: Public relations professionals often interact with the media to gain positive coverage for their clients or organisations. Build relationships with journalists and managing media interactions to gain positive coverage for their clients.
• Strategic thinking: Public relations requires strategic thinking and planning, developing communication strategies aligned with organisational goals.
• Research and analysis: Conducting research, gathering data, and using insights to inform communication strategies. 

Yes, at UniSQ, we offer many opportunities to engage in practical and interactive experiences. Our Public Relations degrees are designed to offer practical learning opportunities that allow you to apply your knowledge and skills in real-world settings. You will engage in projects, case studies, and internships that simulate the challenges and demands of the public relations industry. These hands-on experiences will enable you to develop essential skills, such as media relations, campaign development, event planning, and crisis management. By actively participating in these practical experiences, you will gain valuable insights, build your portfolio, and enhance your readiness for a successful career in public relations.

With a Public Relation degree from UniSQ, you will gain a valuable skillset that opens career opportunities across various sectors, including:

• Public relations specialist
• Media relations manager
• Corporate communications manager
• Public affairs officer
• Event planner
• Social media manager
• Crisis communications specialist
• Marketing communications specialist.

At UniSQ, we understand the need for flexibility in higher education. We provide a range of study options to cater to diverse needs, including on-campus, external, and online learning modes depending on the degree you choose. Whether you prefer to study your degree part-time or full-time, we offer the flexibility to balance your education with other commitments.