Bachelor of Business and Commerce (Marketing)
- On-campus
- Online
- Semester 1 (February)
- Semester 2 (July)
- Semester 3 (November)
- 24 units
- 3 years or part-time equivalent
- Springfield
- Toowoomba
Program Information Set
Deliver value to customers and organisations
Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Business and Commerce (Marketing) may be the degree for you. Marketing encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
The marketing major provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. You will also have the opportunity in your final year to complete a professional work experience course where you’ll work with an organisation to complete a project.
In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and approved courses. These can be chosen from business and commerce-related courses or why not try courses in Advertising, Public Relations or Communication and Media Studies.
Professional accreditation
The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion.
As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.
Other majors in the Bachelor of Business and Commerce include: Accounting, Accounting (Extended), Aviation Management and Safety, Business Law, Finance, General Commerce,Human Resource Management, Information Technology Management, International Business, Management and Leadership, Marketing and Hospitality Management, Sustainable Business, Tourism Management and Tourism and Events Management.
| Courses to be studied | Units |
|---|---|
| Core courses | 8 |
| plus 1 x 8-unit major | 8 |
|
plus second 8-unit major or 2 x 4-unit minors or 1 x 4-unit minor plus 4 x electives |
8 |
| Total | 24 |
How much will it cost?
Approximate annual costs1 for your first year of study (8 units) in this program are:
| Study Mode | Cost |
|---|---|
| Commonwealth supported | AUD 10944 |
| Domestic full fee paying | AUD 19040 |
Loan to help you pay your fees
You may not have to pay your course (subject) fees upfront. HECS-HELP and FEE-HELP allows you to defer your fees until your income reaches a certain level.
You may also be eligible to receive financial support from Centrelink.
Scholarships and financial assistance
You may be able to apply for scholarships to help with your study costs.
The lowest OP/unadjusted Rank* to which an offer was made is 18/61. OP/Ranks based upon all offers made in Semester 1, 2019.
Entry requirements for Semester 3, 2019
- Subject pre-requisite: English (4, SA) or equivalent
- Assumed knowledge: Mathematics A (4, SA) or equivalent
Entry requirements for Semester 1, 2020
To study this degree we assume you have sound knowledge in:- English
- Mathematics A
We assume that your knowledge is equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).
Find out more about assumed knowledge.
English Language Requirements
You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.0 or equivalent.
If you do not meet the English language requirements you may apply to study a University-approved English language program.
Admission pathways
A number of other pathways are also available if you haven't been able to study previously or don't meet the requirements for entry into your program of interest.
*Further admission information
An adjusted Selection Rank is the result of combining additional ranks through special entry schemes for admission.
Special entry schemes for admissions may help you get into the program of your choice by increasing your Selection Rank, through the allocation of additional ranks in certain circumstances.
An adjusted Selection Rank is the result of combining additional ranks with a student's OP/Selection Rank. An unadjusted Selection Rank is the student's Selection Rank without any rank adjustments.
USQ is committed to greater admissions transparency. Learn more about the education and work experience, as well as average OP/Ranks for this programs' student cohort for Semester 1, 2019.
How to apply
- Apply via QTAC (Queensland Tertiary Admissions Centre) if you:
- have never studied with USQ before, or
- are a Year 12 student, or
- want to transfer to USQ from another university.
Please note down the QTAC codes below to complete your application.
- Alternatively, you may be able to apply directly to USQ if you:
- are a current or previous USQ student returning to study with complete or incomplete qualifications (excluding Head Start students), or
- have recently graduated from TAFE.
QTAC codes
| Mode | Codes |
|---|---|
| Toowoomba | 904501 |
| Springfield | 924501 |
| Online | 904505 |
Closing dates
Applying directly to USQ:
- Semester 3, 2019 - applications close Friday 29 November, with semester 3 commencing on Monday 18 November 2019.
- Semester 1, 2020 - applications close Friday 6 March, with semester 1 commencing on Monday 24 February 2020.
- Semester 2, 2020 - applications close Friday 17 July (QTAC) and 24 July (direct), with semester 2 commencing on Monday 13 July 2020.
If you are applying via QTAC, you will need to check the QTAC closing dates.