Bachelor of Business and Commerce (Marketing)
- Semester 1 (February)
- Semester 2 (July)
- Semester 3 (November)
- 24 units
- 3 years or part-time equivalent
Deliver value to customers and organisations
Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Business and Commerce (Marketing) may be the degree for you. Marketing encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
The marketing major provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. You will also have the opportunity in your final year to complete a professional work experience course where you’ll work with an organisation to complete a project.
In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and approved courses. These can be chosen from business and commerce-related courses or why not try courses in Advertising, Public Relations or Communication and Media Studies.
The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion.
As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing consultant, marketing researcher, advertising manager, product or brand manager, distribution manager or sales manager.
Other majors in the Bachelor of Business and Commerce include: Accounting, Aviation Management and Safety, Business Administration, Business Economics, Business Law, Finance, General Commerce, Human Resource Management, Information Technology Management, International Business, Logistics and Supply Chains, Management and Leadership, Marketing and Hospitality Management, Sustainable Business, Tourism Management and Tourism and Events Management.
How much will it cost?
Approximate annual costs1 for your first year of study (8 units) in this program are:
|Commonwealth supported||AUD 10399|
|Domestic full fee paying||AUD 18490|
Loan to help you pay your fees
You may not have to pay your course (subject) fees upfront. HECS-HELP and FEE-HELP allows you to defer your fees until your income reaches a certain level.
You may also be eligible to receive financial support from Centrelink.
Scholarships and financial assistance
You may be able to apply for scholarships to help with your study costs.
- Year 12 English (4 SA) or equivalent
- Maths A (4 SA) is assumed
English Language Requirements
You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.0 or equivalent.
If you do not meet the English language requirements you may apply to study a University-approved English language program.
A number of other pathways are also available if you haven't been able to study previously or don't meet the requirements for entry into your program of interest.
How to apply
Applying directly to USQ:
- Semester 3, 2017 - applications close Monday 6 November, with semester 3 commencing on Monday 13 November 2017.
- Semester 1, 2018 - applications close Monday 19 February, with semester 1 commencing on Monday 26 February 2018.
- Semester 2, 2018 - applications close Monday 2 July, with semester 2 commencing on Monday 16 July.
If you are applying via QTAC, you will need to check the QTAC closing dates.