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Undergraduate

Bachelor of Business and Commerce Major Marketing

Domestic students International students
Bachelor of Business and Commerce Major Marketing (BBCM)
Entry requirements
ATAR (2021) 58.90
Rank (2020) 66
OP (2020) 16
View full details
Study mode
  • On-campus
  • Online
Campus
  • Springfield
  • Toowoomba
Duration
  • 3 year(s) (or part-time equivalent)
Start
  • Feb, Jul, Nov
Note: The November intake (Semester 3) is only available for domestic students at USQ Springfield or via online study.

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Overview

  • Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act?
  • Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
  • The marketing major provides you with opportunities to learn relevant marketing theories and principles in a real-world context through using case studies and applied activities.
  • You will also have the opportunity in your final year to complete a professional work experience course.
  • In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and approved courses. These can be chosen from business and commerce-related courses, such as Advertising or Public Relations.

Professional accreditation

The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion. 

Career outcomes

  • As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Entry requirements

Find the entry requirements most relevant to you.

Recent secondary education

Adjusted Entry score including adjustment factors (additional points given in certain circumstances). Unadjusted Entry score not including adjustment factors.
ATAR The Australian Tertiary Admission Rank (ATAR) is a percentile rank used to assess the results of high-school applicants for undergraduate entry into university. 58.90 -
Rank Non school-leavers can have qualifications and work experience assessed to form a Selection Rank. 66 61
OP The Overall Position (OP) is a QLD tertiary entrance rank (1-25) for high-school applicants, replaced by ATAR in 2021. 16 18

Starting uni in 2021?

If you want to start your studies in 2021, the format of subject pre-requisites will change slightly from previous years. ATAR will also replace OP for Queensland students who graduate from high school from 2020. Find out more about these changes to ensure you are prepared to apply.

Pre-requisites

To study this degree we assume you have sound knowledge in:

  • English (Units 3 & 4, C), and
  • General Mathematics (Units 3 & 4, C)

We assume that your knowledge is equivalent to a grade C or higher in Units 3 and 4 at high school level (typically studied in Year 12). Find out more about assumed knowledge.

Further admission information

Adjustments are additional points given in certain circumstances that may increase your Rank. Find out if you qualify for any adjustment factor pathways such as educational disadvantage where you live, and subjects you passed.

USQ is committed to greater admissions transparency. Learn more about the education and work experience, as well as average OP/Ranks for this degree's student cohort for Semester 1 from the previous year.

Tafe (VET) qualification

If you have completed a qualification from a TAFE or qualified private provider, you may be able to use these qualifications to meet USQ's entry requirements.

Work and life experience

You may be able to use your work experience and other adjustment factors to increase your selection rank and meet USQ's entry requirements.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.0 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

If you identify as being of Aboriginal or Torres Strait Islander descent you may be eligible to enter the Indigenous Higher Education Pathways Program (IHEPP).

Degree structure

To complete this degree students must complete 24 units. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

Courses to be studied Units
Core courses 8
1 x 8-unit Marketing major 8
1 x second 8-unit major
or 2 x 4-unit minors
or 1 x 4-unit minor plus 4 x electives 		8
Total 24

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

Other majors

Double degrees

You may like to study the Bachelor of Business and Commerce as part of a double degree to give you the flexibility tailor your degree to your ambition.

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for your first year of study (8 units) in this degree are:

Study Mode Cost
Commonwealth supported

The Federal Government contributes to the cost of your course and you need to pay a student contribution.

AUD 14500
Domestic full fee paying

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 25920

1 These are indicative annual fees for 2021. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. HECS-HELP and FEE-HELP allows you to defer your fees until your income reaches a certain level. Find out if you are eligible for HECS-HELP or FEE-HELP.

You may also be eligible to receive financial support from Centrelink.

Scholarships

At USQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Apply via QTAC

Apply via QTAC (Queensland Tertiary Admissions Centre) if you:

  • have never studied with USQ before, or
  • are a Year 12 student, or
  • want to transfer to USQ from another university.

Copy your QTAC code and continue through to the QTAC website to complete your application.

Apply through QTAC

If you are applying via QTAC, please check the QTAC closing dates.

Apply directly to USQ

You may be able to apply directly to USQ if you:

  • are a current or previous USQ student returning to study with complete or incomplete qualifications (excluding Head Start students), or
  • have recently graduated from TAFE.
Apply direct to USQ

The closing dates for applying directly to USQ are:

  • Semester 1, 2021 - applications close Friday 5 March, with semester 1 commencing on Monday 22 February, 2021.
  • Semester 2, 2021 - applications close Monday 19 July, with semester 2 commencing on Monday 12 July, 2021.
  • Semester 3, 2021 - applications close Monday 15 November, with semester 3 commencing on Monday 15 November, 2021.

More information on applying key dates is available.

Further information

Discover further information on applying to study at USQ that is relevant to you.

Students receiving computer assistance.

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Begin your study journey today with Queensland's #1 University for graduate starting salary* and start the degree that’s right for you.

*Good Universities Guide, 2021

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