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Bachelor of Business and Commerce (Marketing)

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Summary
Bachelor of Business and Commerce Major Marketing (BBCM)
Study Mode
  • On-campus
  • Online
Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)
Number of Units
  • 24 units
Duration
  • 3 years or part-time equivalent
Campus
  • Springfield
  • Toowoomba
View USQ Handbook
Program Information Set

Deliver value to customers and organisations

Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Business and Commerce (Marketing) may be the degree for you. Marketing encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.

The marketing major provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. You will also have the opportunity in your final year to complete a professional work experience course where you’ll work with an organisation to complete a project.

In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and approved courses. These can be chosen from business and commerce-related courses or why not try courses in Advertising, Public Relations or Communication and Media Studies.

Professional accreditation

The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion. 

As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Courses to be studied Units
Core courses 8
plus 1 x 8-unit major 8
plus 2 x 4-unit minors
or 1 x 4-unit minor and 4 approved courses
 8
Total 24

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

How much will it cost?

Approximate annual costs1 for your first year of study (8 units) in this program are:

Study Mode Cost
Commonwealth supported AUD 10944
Domestic full fee paying AUD 19040

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. HECS-HELP and FEE-HELP allows you to defer your fees until your income reaches a certain level.

You may also be eligible to receive financial support from Centrelink.

Scholarships and financial assistance

You may be able to apply for scholarships to help with your study costs.

1 These are indicative annual fees for 2018 and costs will vary depending on the actual courses selected during your study. Fees may also vary from year to year as they are reviewed annually.

16/66
OP/Rank
This is the 2019 adjusted OP / Rank for this program.

The lowest OP/unadjusted Rank* to which an offer was made is 18/61. OP/Ranks based upon all offers made in Semester 1, 2018.

Entry Requirements

  • Subject pre-requisite: English (4, SA) or equivalent
  • Mathematics A (4, SA) is assumed.

English Language Requirements

You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Admission pathways

A number of other pathways are also available if you haven't been able to study previously or don't meet the requirements for entry into your program of interest.

*Further admission information

An adjusted Selection Rank is the result of combining additional ranks through special entry schemes for admission.

Special entry schemes for admissions may help you get into the program of your choice by increasing your Selection Rank, through the allocation of additional ranks in certain circumstances.

An adjusted Selection Rank is the result of combining additional ranks with a student's OP/Selection Rank. An unadjusted Selection Rank is the student's Selection Rank without any rank adjustments.

USQ is committed to greater admissions transparency. Learn more about the education and work experience, as well as average OP/Ranks for this programs' student cohort for Semester 1, 2018.

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How to apply

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QTAC codes

Mode Codes
Toowoomba 904501
Springfield 924501
Online 904505

Closing dates

Applying directly to USQ:

  • Semester 1, 2019 - applications close Friday 8 March, with semester 1 commencing on Monday 25 February 2019.
  • Semester 2, 2019 - applications close Monday 1 July, with semester 2 commencing on Monday 15 July 2019.
  • Semester 3, 2019 - applications close Monday 4 November, with semester 3 commencing on Monday 18 November 2019.

If you are applying via QTAC, you will need to check the QTAC closing dates.

Credit for previous study or work experience

You may be eligible for credit if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Other options for you

Associate Degree of Business and Commerce
Bachelor of Communication and Media (Marketing)
Bachelor of Communication and Media (Advertising)
Bachelor of Arts and Bachelor of Business and Commerce