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Bachelor of Business and Commerce (Marketing)

Summary
Bachelor of Business and Commerce Major Marketing (BBCM)
  • CRICOS: 092182E

Study Mode
  • On-campus
  • Online

Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)

Number of Units
  • 24 units

Duration
  • 3 year/s or part-time equivalent

Campus
  • Springfield
  • Toowoomba

Semester 3 courses are only available via online study and for domestic students on-campus at Springfield.
View USQ Handbook

Deliver value to customers and organisations

Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Business and Commerce (Marketing) may be the degree for you. Marketing encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.

The marketing major provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. You will also have the opportunity in your final year to complete a professional work experience course where you’ll work with an organisation to complete a project.

In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and approved courses. These can be chosen from business and commerce-related courses or why not try courses in Advertising, Public Relations or Communication and Media Studies.

Professional accreditation

The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion. 

As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Courses to be studied Units
Core courses 8
plus 1 x 8-unit major 8
plus second 8-unit major 
   or 2 x 4-unit minors
   or 1 x 4-unit minor plus 4 x electives
8
Total 24

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

How much will it cost?

Approximate annual costs1 for international students' first year of study (8 units) in this program:

Study Mode Cost
External/Online AUD 22640
On-campus AUD 25600

Scholarships and financial assistance

You may be able to apply for scholarships to help with your study costs.

1 These are indicative annual fees for 2020 and costs will vary depending on the actual courses selected during your study. Fees may also vary from year to year as they are reviewed annually.

Entry requirements for Semester 3, 2019

  • Subject pre-requisite: English (4, SA) or equivalent
  • Assumed knowledge: Mathematics A (4, SA) or equivalent

Find your country's level of qualification and minimum entry requirements for this program.

Entry requirements for Semester 1, 2020

To study this degree we assume you have sound knowledge in:
  • English
  • Mathematics A

We assume that your knowledge is equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA). Find your country's level of qualification and minimum entry requirements for this program.

Find out more about assumed knowledge.

English Language Requirements

You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Admission pathways

Pathway programs are also available if you don't meet the English entry requirements mentioned above.


How to apply

CRICOS: 092182E

Closing dates

USQ accepts applications all year. Semester start dates are:

  • Semester 1, 2020 - Monday 24 February 2020.
  • Semester 2, 2020 - Monday 13 July 2020.
  • Semester 3, 2020 - Monday 16 November 2020.

Recognition of prior learning or work experience

If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.