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Undergraduate

Bachelor of Communication and Media Major Advertising

Bachelor of Communication and Media Major Advertising (BCNM)
CRICOS: 093872D

Entry requirements
Study mode
  • On-campus
  • Online
Campus
  • Springfield
  • Toowoomba
Duration
  • 3 year(s) (or part-time equivalent)
Start date
  • February
  • July
  • November
Note: Semester 3 (November) intake is only offered via online study.

Overview

  • Advertising is an essential part of commercial and not-for-profit organisations throughout the world, and is a key tool used to grow businesses and communicate to audiences.
  • Learn how to create concepts, understand audiences and pitch effective messages.
  • Learn how to plan, pitch and implement an advertising campaign.
  • Develop your expertise across a range of media in both traditional and digital platforms, with a particular focus on social media.

Career outcomes

  • Graduates will have the skills needed to gain employment in careers such as a copywriter, ad creative, advertising sales executive, marketing and communications officer, brand manager, production manager, digital marketing coordinator, client service manager or advertising content curator. 

Entry requirements

Starting uni in 2021?

If you want to start your studies in 2021, the format of subject pre-requisites will change slightly from previous years. ATAR will also replace OP for Queensland students who graduate from high school from 2020. Find out more about these changes to ensure you are prepared to apply.

Pre-requisites

To study this degree we assume you have sound knowledge in:

  • English

We assume that your knowledge is equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA). Find out more about assumed knowledge.

Select the country where you completed your studies to see a guide to the grades you need to apply for this degree. If your country is not listed, you can still apply for this course and we will assess your eligibility. 

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.0 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.

Pathways

If you don’t meet the entry requirements, there are pathway options available to you.

Degree structure

To complete this degree students must complete 24 units. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

Courses to be studied Units
Core courses 8
1 x 8-unit Advertising major 8
1 x second 8-unit major from Bachelor of Communication and Media*
or 2 x 4-unit minors from Bachelor of Communication and Media*
or 1 x 4-unit minor plus 4 x approved courses
8
Total 24

*The second 8-unit major or minors can be selected from the Bachelor of Communication and Media or from another USQ undergraduate program such as Bachelor of Arts, Bachelor of Business and Commerce, Bachelor of Information Technology or Bachelor of Science.

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for international students' first year of study (8 units) in this degree:

Study Mode Cost
External/Online

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 22880
On-campus

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 25600

1 These are indicative annual fees for 2020. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Scholarships

At USQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to USQ.

CRICOS: 093872D

Note: Semester 3 intake is only available via online study.

USQ accepts applications all year. Semester start dates are:

  • Semester 1, 2021- Monday 22 February, 2021
  • Semester 2, 2021 - Monday 12 July, 2021
  • Semester 3, 2021 - Monday 15 November, 2021.

Got questions?

Begin your study journey today with Australia’s #1 University for graduate starting salary* and start the degree that’s right for you.

Let us help you apply to study at USQ.

*(Good Universities Guide, 2020.)

Find out more