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Summary
Bachelor of Communication and Media Major Marketing (BCNM)

Study Mode
  • On-campus
  • Online

Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)

Number of Units
  • 24 units

Duration
  • 3 years or part-time equivalent

Campus
  • Toowoomba

Semester 3 (November) intake is only offered via online study.
View USQ Handbook

Build a bigger, better brand

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. Learn marketing theories, principles and skills through the combination of theoretical study and practical application in USQ’s Bachelor of Communication and Media (Marketing).

You will have the opportunity to develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

As a graduate, your career opportunities may include marketing consultant, marketing researcher, advertising manager, product or brand manager, distribution manager, sales manager and events coordinator.
Courses to be studied Units
Core courses 8
plus 1 x 8-unit Marketing major 8

plus 1 x second 8-unit major from Bachelor of Communication and Media*
or  2 x 4-unit minors from Bachelor of Communication and Media*
or  1 x 4-unit minor plus 4 x electives

8
Total 24

*The second 8-unit major or minors can be selected from the Bachelor of Communication and Media or from another USQ undergraduate program such as, Bachelor of Arts, Bachelor of Business and Commerce, Bachelor of Information Technology, or Bachelor of Science.

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

How much will it cost?

Approximate annual costs1 for your first year of study (8 units) in this program are:

Study Mode Cost
Commonwealth supported AUD 6344
Domestic full fee paying AUD 18560

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. HECS-HELP and FEE-HELP allows you to defer your fees until your income reaches a certain level.

You may also be eligible to receive financial support from Centrelink.

Scholarships and financial assistance

You may be able to apply for scholarships to help with your study costs.

1 These are indicative annual fees for 2017 and costs will vary depending on the actual courses selected during your study. Fees may also vary from year to year as they are reviewed annually.

15/66
OP/Rank
This is the 2017 OP / Rank for this program.

Entry Requirements

  • Subject pre-requisite: English (4, SA) or equivalent

English Language Requirements

You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Alternate pathways

A number of other pathways are also available if you haven't been able to study previously or don't meet the requirements for entry into your program of interest.


How to apply

Apply with QTAC
If you're new to USQ
OR
Apply with USQ
If you're a current or previous USQ student (Not Head Start students)
Note: Semester 3 intake is only available via online study.

QTAC codes

Mode Codes
Toowoomba 909881

Closing dates

Applying directly to USQ:

  • Semester 2, 2017 - applications close Monday 3 July, with Semester 2 commencing on 10 July 2017.
  • Semester 3, 2017 - applications close Monday 7 November, with Semester 3 commencing on 14 November 2017.
  • Semester 1, 2018 - applications close Monday 19 February, with Semester 1 commencing on 26 February 2018.

If you are applying via QTAC, you will need to check the QTAC closing dates.

Credit for previous study or work experience

You may be eligible for credit if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.