What is it like to be an Advertising Coordinator?
Advertising coordinators, also known as advertising account executives, plan, create and execute advertising campaigns to market products or services to targeted markets as part of an organisation’s, company’s or client’s overall marketing strategy. Duties may include developing campaign strategy, undertaking research, managing budgets and timelines, liaising with media booking and creative agencies and evaluation of campaigns.
Advertising coordinators work in a range of settings including advertising, marketing and public relations firms, government, universities, leisure, hospitality and tourism industries, corporate sector, government organisations and charity organisations, among many others.
For more information about a career as an Advertising Coordinator, visit the Job Outlook website.
This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Source: ABS Labour Force Survey.
This data shows average weekly cash earnings for the occupation (rounded figure). These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: ABS Employee Earnings and Hours, Australia, May 2014.
Is it right for me?
An advertising coordinator will use their creative and analytical skills to develop strategic publicity and marketing materials. As an advertising coordinator you will have excellent communication skills and have a strong passion for developing creative ideas.
Other key skills and attributes include:
- good communication skills
- organisational skills
- able to work under pressure
- analytical ability.
To become an Advertising Coordinator
To be able to become an Advertising Coordinator, your study options will change based on your previous study experience or your preferred study pathway:
- Bachelor of Business and Commerce (Marketing)
- Bachelor of Arts (Public Relations Studies)
- Bachelor of Communication and Media (Public Relations)
- Bachelor of Arts and Bachelor of Business and Commerce (Public Relations and Marketing)
Which pathway is best for you is individual in nature. Contact a career counsellor to explore these options further.