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What is it like to be a Copywriter?

Copywriters are responsible for producing written content for a range of purposes including advertisements, speeches, emails, technical materials and websites. Working with various clients, copywriters must be versatile and apply their skills to the client’s needs, whether that be the promotion of a product, education of an audience or demonstration of expertise. 

Copywriters may pursue a freelance career or a career in a marketing, advertising or public relations firm, government organisation or university.

Employment level (thousands)

This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Where exact job data has not been available, data from a related field has been used. Source: ABS Labour Force Survey.

Average weekly total cash earnings (before tax)

This data shows median weekly cash earnings for the occupation, before tax and not including superannuation. These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report.

Is it right for me? 

Copywriters require a high level of research and writing skills, as well as the ability to work within tight deadlines. 

Other important attributes of a copywriter include:

  • high level of literacy, including correct use of English grammar
  • an ability to communicate concisely with awareness for the type of readership required
  • good general knowledge
  • aptitude for using computers
  • excellent time management skills

To become a Copywriter

To be able to become an Copywriter, your study options will change based on your previous study experience or your preferred study pathway:

Which pathway is best for you is individual in nature. Contact a career counsellor to explore these options further.


Explore your career options!

Do you enjoy art, drama or creative writing?