What is it like to be a Copywriter?
Copywriters are responsible for producing written content for a range of purposes including advertisements, speeches, emails, technical materials and websites. Working with various clients, copywriters must be versatile and apply their skills to the client’s needs, whether that be the promotion of a product, education of an audience or demonstration of expertise.
Copywriters may pursue a freelance career or a career in a marketing, advertising or public relations firm, government organisation or university.
This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Where exact job data has not been available, data from a related field has been used. Source: ABS Labour Force Survey.
This data shows average weekly cash earnings for the occupation (rounded figure). These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: ABS Employee Earnings and Hours, Australia, May 2014.
Is it right for me?
Copywriters require a high level of research and writing skills, as well as the ability to work within tight deadlines.
Other important attributes of a copywriter include:
- high level of literacy, including correct use of English grammar
- an ability to communicate concisely with awareness for the type of readership required
- good general knowledge
- aptitude for using computers
- excellent time management skills
To become a Copywriter
To be able to become an Copywriter, your study options will change based on your previous study experience or your preferred study pathway:
- Bachelor of Communication and Media (Marketing)
- Bachelor of Communication and Media (Public Relations)
- Bachelor of Communication and Media (Advertising)
Which pathway is best for you is individual in nature. Contact a career counsellor to explore these options further.