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Digital marketing coordinator

What is it like to be a Digital marketing coordinator?

A digital marketing coordinator is responsible for developing, implementing, tracking and further optimising digital marketing campaigns via multiple digital channels. Campaigns may include social media initiatives, search engine marketing or website development.

Digital marketing coordinators will work within a broader marketing team, assisting colleagues or clients to understand digital platforms and to launch campaigns on schedule and to budget.

Employment level (thousands)

This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Where exact job data has not been available, data from a related field has been used. Source: ABS Labour Force Survey.

Average weekly total cash earnings (before tax)
This data shows median weekly cash earnings for the occupation, before tax and not including superannuation. These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report.

Is it right for me?

As a digital marketing coordinator, you have strong analytical skills and data-driven thinking. You know how to work effectively and efficiently to complete tasks on-time. You also have the following skills:

  • Excellent written and verbal communication skills
  • Ability to think creatively and strategically
  • Collaborative working style
  • Open-minded and flexible
The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion.
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