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Media director

What is it like to be a Media director?

The role of a media director is to create buzz around a company’s product or service through targeted and well-crafted advertising. They manage the research, creation and execution of marketing plans from start to finish, and develop strategies for advertising and communication across all media. Media Directors work with others in marketing and communication roles to co-ordinate messages. 

As a media director, you’ll be the creative wiz behind TV, radio, billboard, internet, magazine and mail advertisements.

Employment level (thousands)

This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Where exact job data has not been available, data from a related field has been used. Source: ABS Labour Force Survey.

Average weekly total cash earnings (before tax)

This data shows median weekly cash earnings for advertising and marketing professionals, before tax and not including superannuation. These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: Based on ABS Characteristics of Employment survey, August 2015, Cat. No. 6333.0, Customised Report.

Is it right for me? 

Media directors are born leaders with a creative flair. They understand how to communicate with an audience and they also need budgeting and negotiation skills to implement successful marketing campaigns to fit their client’s budgets and needs. As a media director, you’ll also have:

  • Great communication expertise
  • Research skills
  • Ability to work under pressure
  • Organisational and analytical skills

To become a Media director

To be able to become a Media director, your study options will change based on your previous study experience or your preferred study pathway:

Which pathway is best for you is individual in nature. Contact a career counsellor to explore these options further.


Explore your career options!

Are you a confident and outgoing person? It's time to combine your interests and talents.