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Postgraduate

Graduate Certificate of Business Specialisation Strategic Marketing

Domestic students International students
Graduate Certificate of Business Specialisation Strategic Marketing (GCBU)
CRICOS: 084839B
Entry requirements
View full details
Study mode
  • Online
  • On-campus
Campus
  • Springfield
  • Toowoomba
Duration
  • 0.5 year(s) (or part-time equivalent)
Start
  • Feb, Jul, Nov
Note: The November intake (Semester 3) is only available via online study.

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Overview

  • Learn the strategic marketing skills necessary to help your organisation stand out from your competitors in an overcrowded marketplace.
  • USQ’s Graduate Certificate of Business (Strategic Marketing) gives you the option to study a variety of courses including buyer behaviour, international marketing, services marketing management and strategic management and how to adapt and transform individual behaviour at work.

Further study

After completing the Graduate Certificate of Business (Strategic Marketing), you have the option to take the credit from your studies and go on to complete the Graduate Diploma of Business.

To continue into a Master of Business Administration (MBA), you will need to apply for the Graduate Certificate of Business Administration or the Graduate Diploma of Business Administration.

Career outcomes

  • As a graduate, you could pursue a career in marketing management or market research in a variety of industries such as banking, insurance, manufacturing, food, transport or information systems within private or government sectors, both domestically and globally.

Entry requirements

  • Completion of an Australian university Bachelor degree in any area, or equivalent.
    or
  • A minimum of five years’ professional work experience, or equivalent. Further information on admission through work experience is available.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.

Pathways

USQ offers a number of bachelor degrees for you to study to help you meet the entry requirements for your chosen degree.

Degree structure

To complete this degree students must complete 4 units. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

Courses to be studied Units
Core courses 4
Total 4

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

Other specialisations

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for international students' first year of study (4 units) in this degree:

Study Mode Cost
External/Online

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 15680
On-campus

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 15680

1 These are indicative annual fees for 2021. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Scholarships

At USQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to USQ.

CRICOS: 084839B

Apply direct to USQ

USQ accepts applications all year. Semester start dates are:

  • Semester 1, 2021- Monday 22 February, 2021
  • Semester 2, 2021 - Monday 12 July, 2021
  • Semester 3, 2021 - Monday 15 November, 2021.

Got questions?

Begin your study journey today with Queensland's #1 University for graduate starting salary* and start the degree that’s right for you.

Let us help you apply to study at USQ.

*Good Universities Guide, 2021

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