- Digital marketing strategies are a fundamental part of any organisation's marketing plan, often allowing a local business global reach, and requiring less money than traditional marketing methods. Understanding how to utilise digital marketing for the betterment of business and the ability to interpret the results this marketing direction provides, is key to any marketer's role.
- Extend your knowledge in areas such as global information systems strategy, Big Data visualisation, social media, SEO, mobile, wearable technology, virtual reality, 3D printing, gaming and much more.
- You will learn about the opportunities and challenges provided by e-commerce and social media in a business context and develop your skills in strategic management.
After completing the Graduate Diploma of Business (Digital Marketing Analytics), you have the option to take the credit from your studies and go on to study the Master of Business Administration (Digital Marketing Analytics).