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Postgraduate

Graduate Diploma of Business Specialisation Digital Marketing Analytics

Domestic students International students
Graduate Diploma of Business Specialisation Digital Marketing Analytics (GDBZ)
Entry requirements
View full details
Study mode
  • On-campus
  • Online
Campus
  • Springfield
  • Toowoomba
Duration
  • 1 year(s) (or part-time equivalent)
Start date
  • February
  • July
  • November
Note: Semester 3 (November) intake is only available via online study.

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Overview

  • Digital marketing strategies are a fundamental part of any organisation's marketing plan, often allowing a local business global reach, and requiring less money than traditional marketing methods. Understanding how to utilise digital marketing for the betterment of business and the ability to interpret the results this marketing direction provides, is key to any marketer's role.
  • Extend your knowledge in areas such as global information systems strategy, Big Data visualisation, social media, SEO, mobile, wearable technology, virtual reality, 3D printing, gaming and much more.
  • You will learn about the opportunities and challenges provided by e-commerce and social media in a business context and develop your skills in strategic management.

Further study

After completing the Graduate Diploma of Business (Digital Marketing Analytics), you have the option to take the credit from your studies and go on to study the Master of Business Administration (Digital Marketing Analytics).

Career outcomes

  • Contemporary organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics. These skills could lead to careers in brand management, product marketing and marketing management and more broadly in digital marketing analytics.

Entry requirements 

  • Australian university Bachelor degree in the area of business, or equivalent.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

Degree structure

To complete this degree students must complete 8 units. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

You have 2 options to complete the Graduate Diploma of Business:

Option 1 - Named specialisation and general specialisation

Students must complete the four-unit Digital Marketing Analytics specialisation courses from the Master of Business Administration, plus any four courses from the Master of Business Administration, Master of Project Management or Master of Business and Innovation, Master of Professional Accounting or Master or Information Systems or from other USQ postgraduate programs as approved by the Program Coordinator.

Option 2 - Two named specialisations

Students must complete the four-unit Digital Marketing Analytics specialisation courses from the Master of Business Administration, plus another four-unit named specialisation from the Master of Business Administration, Master of Project Management or Master of Business and Innovation.

Option 1

Courses to be studied Units
Digital Marketing Analytics specialisation courses 4
General specialisation courses 4
Total 8

Option 2

Courses to be studied Units
Digital Marketing Analytics specialisation courses 4
Second named specialisation courses 4
Total 8

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

Other specialisations

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for your first year of study (8 units) in this degree are:

Study Mode Cost
Domestic full fee paying

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 24720

1 These are indicative annual fees for 2020. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. FEE-HELP allows you to defer your fees until your income reaches a certain level. Find out if you are eligible for FEE-HELP. 

You may also be eligible to receive financial support from Centrelink.

Scholarships

At USQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to USQ.

Apply direct to USQ

The closing dates for applying directly to USQ are:

  • Semester 3, 2020 - applications close Friday 20 November, with semester 3 commencing on Monday 16 November, 2020.
  • Semester 1, 2021 - applications close Monday 22 February, with semester 1 commencing on Monday 22 February, 2021.
  • Semester 2, 2021 - applications close Monday 12 July, with semester 2 commencing on Monday 12 July, 2021.
  • Semester 3, 2021 - applications close Monday 15 November, with semester 3 commencing on Monday 15 November, 2021.

More information on applying key dates is available.

Further information

Discover further information on applying to study at USQ that is relevant to you.

Got questions?

 

Begin your study journey today with Australia’s #1 University for graduate starting salary* and start the degree that’s right for you.

*(Good Universities Guide, 2020.)

Talk to our degree advisors