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Postgraduate

Graduate Diploma of Business Specialisation Strategic Marketing

Domestic students International students
Graduate Diploma of Business Specialisation Strategic Marketing (GDBZ)
Entry requirements
View full details
Study mode
  • On-campus
  • Online
Campus
  • Springfield
  • Toowoomba
Duration
  • 1 year(s) (or part-time equivalent)
Start date
  • February
  • July
  • November
Note: Semester 3 (November) intake is only available via online study.

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Overview

  • Learn how to make your organisation stand out from the crowd with our Graduate Diploma of Business (Strategic Marketing). Effective marketing is crucial to the success of any business, so discover how to best portray your brand to potential customers.
  • You will learn about buyer behaviour, international marketing practices, strategic and innovative marketing along with management. Enjoy the flexibility this postgraduate degree offers as you can study courses online allowing you to add to your knowledge base and qualifications around your existing work and life commitments.

Further study

Upon successful completion of the Graduate Diploma of Business (Strategic Marketing), you have the option to take the credit from your studies and go on to complete the Master of Business Administration (Strategic Marketing). 

Career outcomes

  • As a graduate, you could pursue a career in marketing management or market research in a variety of industries such as banking, insurance, manufacturing, food, transport or information systems within private or government sectors, both domestically and globally.

Entry requirements 

  • Australian university Bachelor degree in the area of business, or equivalent.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.5 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

Degree structure

To complete this degree students must complete 8 units. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

You have 2 options to complete the Graduate Diploma of Business:

Option 1 - Named specialisation and general specialisation

Students must complete the four-unit Strategic Marketing specialisation courses from the Master of Business Administration, plus any four courses from the Master of Business Administration, Master of Project Management or Master of Business and Innovation, Master of Professional Accounting or Master or Information Systems or from other USQ postgraduate programs as approved by the Program Coordinator.

Option 2 - Two named specialisations

Students must complete the four-unit Strategic Marketing specialisation courses from the Master of Business Administration, plus another four-unit named specialisation from the Master of Business Administration, Master of Project Management or Master of Business and Innovation.

Option 1

Courses to be studied Units
Strategic Marketing specialisation courses 4
General specialisation courses 4
Total 8

Option 2

Courses to be studied Units
Strategic Marketing specialisation courses 4
Second named specialisation courses 4
Total 8

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

Other specialisations

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for your first year of study (8 units) in this degree are:

Study Mode Cost
Domestic full fee paying

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 24720

1 These are indicative annual fees for 2020. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. FEE-HELP allows you to defer your fees until your income reaches a certain level. Find out if you are eligible for FEE-HELP. 

You may also be eligible to receive financial support from Centrelink.

Scholarships

At USQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to USQ.

Apply direct to USQ

The closing dates for applying directly to USQ are:

  • Semester 3, 2020 - applications close Friday 20 November, with semester 3 commencing on Monday 16 November, 2020.
  • Semester 1, 2021 - applications close Monday 22 February, with semester 1 commencing on Monday 22 February, 2021.
  • Semester 2, 2021 - applications close Monday 12 July, with semester 2 commencing on Monday 12 July, 2021.
  • Semester 3, 2021 - applications close Monday 15 November, with semester 3 commencing on Monday 15 November, 2021.

More information on applying key dates is available.

Further information

Discover further information on applying to study at USQ that is relevant to you.

Got questions?

 

Begin your study journey today with Australia’s #1 University for graduate starting salary* and start the degree that’s right for you.

*(Good Universities Guide, 2020.)

Talk to our degree advisors