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Master of Business Administration (Strategic Marketing)

Summary
Master of Business Administration Specialisation Strategic Marketing (MBAD)

Study Mode
  • Online

Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)

Number of Units
  • 12 units

Duration
  • 1.5 years or part-time equivalent

Campus
  • -

View USQ Handbook
Program Information Set

Study one of Australia’s largest MBAs.

Gain a competitive edge and learn about change and sustainability across global markets and contexts, as well as areas of contemporary business management with USQ's Master of Business Administration.

The emphasis is on developing your analytical and process skills, helping you to understand and make critical decisions about change, and developing strategies to address such changes.

You can choose to supplement your generalist skills by exploring an area of management in depth, in this case Strategic Marketing.

Why Strategic Marketing?

As a graduate of the Strategic Marketing specialisation, you will stand out in the crowd of marketers. You will be exposed to a variety of strategic marketing techniques and issues and learn how to apply them in corporate planning and management. You will study a variety of courses including buyer behaviour, international marketing, services marketing management and strategic management and learn how to apply them to your organisation.

With the MBA, you will be qualified for a range of positions in public or private sectors, both nationally and internationally. Your expertise in strategic marketing could land you a job in some of the fastest paced and most interesting careers in the business world.

Courses to be studied Units
Core courses 8
plus 1 x specialisation
4
Total 12
Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

How much will it cost?

Approximate annual costs1 for your first year of study (8 units) in this program are:

Study Mode Cost
Domestic full fee paying AUD 21360

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. FEE-HELP allows you to defer your fees until your income reaches a certain level.

You may also be eligible to receive financial support from Centrelink.

Scholarships and financial assistance

You may be able to apply for scholarships to help with your study costs.

1 These are indicative annual fees for 2017 and costs will vary depending on the actual courses selected during your study. Fees may also vary from year to year as they are reviewed annually.

Entry Requirements

  • Australian university Bachelor degree in the area of business, or equivalent
    plus
  • a minimum of two years’ professional work experience, or equivalent.

Note: USQ’s Graduate Certificate of Business provides a pathway into the Master of Business Administration for students who meet the work experience requirements but do not hold a Graduate Certificate at AQF level 8 or equivalent.

Supporting evidence for program admission

Evidence of work experience is proven through:

  • Curriculum vitae or professional LinkedIn profile which provides evidence of work experience, including:
    • Organisation name
    • Position title
    • Start and end dates of employment for each position
    • Type of employment (full-time, part-time or casual)
    • Key duties, responsibilities and achievements.
  • Names, position titles and contact details of referees (employers or supervisors) who will be able to verify the nature of your work for the period of 2 years. Referees may be contacted by USQ and should be able to provide details on responsibilities including but not limited to: managing people or client accounts, managerial responsibilities for any major projects and/or financial delegation accountabilities.

English Language Requirements

You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.5 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.


How to apply

To apply for this degree:

Note: Semester 3 intake is only available via distance education

 

 

Closing dates

Applying directly to USQ:

  • Semester 3, 2017 - applications close Monday 6 November, with semester 3 commencing on Monday 13 November 2017.
  • Semester 1, 2018 - applications close Monday 19 February, with semester 1 commencing on Monday 26 February 2018.
  • Semester 2, 2018 – applications close Monday 2 July, with semester 2 commencing on Monday 16 July 2018.

Credit for previous study or work experience

You may be eligible for credit if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.