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Graduate Certificate of Business (Strategic Marketing)

Summary
Graduate Certificate of Business Specialisation Strategic Marketing (GCBU)

Study Mode
  • Online
  • On-campus

Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)

Number of Units
  • 4 units

Duration
  • 0.5 years or part-time equivalent

Campus
  • Springfield
  • Toowoomba

View USQ Handbook
Program Information Set

Making marketing decisions to create impact

As organisations seek to stand out from competitors in an overcrowded marketplace, or strive to be the next Uber or Airbnb, strategic marketing skills are essential. USQ’s Graduate Certificate of Business (Strategic Marketing) gives you the option to study a variety of courses including buyer behaviour, international marketing, services marketing management and strategic management. You will learn to apply the skills acquired during your studies to both corporate planning and management.

Further study

After completing the Graduate Certificate of Business (Strategic Marketing), you have the option to take the credit from your studies and go on to complete the Graduate Diploma of Business or the Master of Business Administration (Strategic Marketing).

Your expertise in strategic marketing could land you a job in some of the fastest paced and most interesting careers in the business world.

Students must complete any four courses from the Strategic Marketing specialisation within the Master of Business Administration.

Courses to be studied Units
Core courses 4
Total 4
Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

How much will it cost?

Approximate annual costs1 for your first year of study (4 units) in this program are:

Study Mode Cost
Domestic full fee paying AUD 10680

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. FEE-HELP allows you to defer your fees until your income reaches a certain level.

You may also be eligible to receive financial support from Centrelink.

Scholarships and financial assistance

You may be able to apply for scholarships to help with your study costs.

1 These are indicative annual fees for 2017 and costs will vary depending on the actual courses selected during your study. Fees may also vary from year to year as they are reviewed annually.

Entry Requirements

  • Completion of an Australian university Bachelor degree in any area, or equivalent.
    or
  • A minimum of five years’ professional work experience, or equivalent. 

Supporting evidence for admission through work experience only

Evidence of work experience is required to demonstrate equivalence to a Bachelor Degree at AQF level 7 through:

  • A curriculum vitae or professional LinkedIn profile which provides details of:
  • Names, position titles and contact details of referees (employers or supervisors) who will be able to verify the nature of your work for the period of 5 years. Referees may be contacted by USQ and should be able to provide details on, but not limited to: communication skills, self-directed work and learning, managing people or client accounts, managerial responsibilities for any major projects and/or financial delegation accountabilities.

English Language Requirements

You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.5 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Alternate pathways

A number of other pathways are also available if you haven't been able to study previously or don't meet the requirements for entry into your program of interest.


How to apply

To apply for this degree:

Note: Semester 3 intake is only available via online study.

 

Closing dates

Applying directly to USQ:

  • Semester 3, 2017 - applications close Monday 6 November, with semester 3 commencing on Monday 13 November 2017.
  • Semester 1, 2018 - applications close Monday 19 February, with semester 1 commencing on Monday 26 February 2018.
  • Semester 2, 2018 – applications close Monday 2 July, with semester 2 commencing on Monday 16 July 2018.

Credit for previous study or work experience

You may be eligible for credit if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.